If you are having the following symptoms at your company when it comes to business KPI forecasting, then maybe you need to look at automated forecasting: Ugly Excel spreadsheets with multiple tabs and 2000s style pastel formatting Business unit managers, store...
Marketing based on theory is no longer a viable option in global commerce. Clients base their strategies on hard facts, which are inevitably fueled by data. As a result, data scientists are high in demand at large and boutique media organizations alike and...